Digital Signage 2.0: Conversion Tunnel

The advertising market in transition
The advertising market is currently facing a number of major challenges. The atmosphere has an appreciable effect on the market, because of a stagnant national economy, greater progressing convergence of media, new technologies and business models as well as changing basic conditions.  The overall situation of the advertising industry is classified […]

Future Store: Real-time feedback at POS

Increasing challenges to the relationship management of the retail

Building a successful relationship to a customer is nowadays especially for the trade a major challenge. Minor differences in price and similarly perceived product quality make it hard to differentiate from the competition. The personal contact to the customer is rare at this time. The retail needs […]

Digital Multisensorial Media Marketing

The increasing demands of retail

The digitization assigns new tasks particularly to the retail industry. The popularization of shopping possibilities and price comparison portals on the internet lead to a higher price sensitivity and a lower loyalty from the customers. Customers expect more and more information and advice by the retailer and trust mostly on the […]

Future Shopping at Delhaize Manhattan

The Belgian retailer Delhaize starts a pilot project in cooperation with BHM Media Solutions GmbH with a new proxy-store,  that marks a huge step to digitization in retail: the ambience as well as the sign-posting are completely synchronized to the customers’ wishes and needs.

In Delhaize’s and BHM Media Solution’s pilot project the customers‘ wishes are […]

Outstanding hospitality at Lindner hotels

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Me and All hotels is the high class equipped future hotel where sophisticated travelers are treated with modern communications technology for a maximum of comfort in working and relaxing – without being on their own. Learn more about our project with Lindner hotels and Deutsche Telekom AG.