The advertising market in transition
The advertising market is currently facing a number of major challenges. The atmosphere has an appreciable effect on the market, because of a stagnant national economy, greater progressing convergence of media, new technologies and business models as well as changing basic conditions. The overall situation of the advertising industry is classified […]
Increasing challenges to the relationship management of the retail
Building a successful relationship to a customer is nowadays especially for the trade a major challenge. Minor differences in price and similarly perceived product quality make it hard to differentiate from the competition. The personal contact to the customer is rare at this time. The retail needs […]
The increasing demands of retail
The digitization assigns new tasks particularly to the retail industry. The popularization of shopping possibilities and price comparison portals on the internet lead to a higher price sensitivity and a lower loyalty from the customers. Customers expect more and more information and advice by the retailer and trust mostly on the […]
The Belgian retailer Delhaize starts a pilot project in cooperation with BHM Media Solutions GmbH with a new proxy-store, that marks a huge step to digitization in retail: the ambience as well as the sign-posting are completely synchronized to the customers’ wishes and needs.
In Delhaize’s and BHM Media Solution’s pilot project the customers‘ wishes are […]
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