Digitization 2015

5 TRENDS YOU‘LL HAVE TO RESPOND TO IN THE NEW YEAR The New Year is knocking on the door and brings lots of exciting challenges. The omnipresence of digitization creates chances and risks at the same time and significantly influences trends for the New Year. A special focus should be laid on customers in 2015, …

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Companies stand & fall with their online reputation

DIGITAL ADVANTAGE Most people would probably affirm the question, whether positive ratings on online portals have a positive effect on a hotels bookings. To verify this with figures though, is not always easy. A study developed together with Donna Quadri-Felitti, academic chair and clinical associate professor at New York University, Preston Robert Tisch Center for …

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